Patti Phillips, Ph.D. is CEO of ROI Institute, Inc. She has authored and edited 50+ books on measurement, evaluation, and ROI. Her work as a researcher, consultant, and coach helps practitioners develop capability in the ROI Methodology. Patti serves as chair of the i4cp People Analytics Board; Senior Advisor, Human Capital, at The Conference Board; and board of trustees member for the UN Institute for Training and Research (UNITAR). She is an ATD CPTD Fellow and holder of the CPTD credential.