Measuring Return on Investment Certificate

Preconference Certificate Program
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Measuring Return on Investment Certificate
February 3-4 from 8:30 a.m. to 4:30 p.m. each day

Connect your learning investment to the business bottom line.
Training’s return on investment is often top of mind for business leaders. That’s why developing the skills needed to create and deliver effective return on investment (ROI) evaluations should be at the top of your to-do list. Important areas where measuring ROI is key include learning and performance, organization development, human resources, technology, change, and quality solutions.

In this ROI training you will learn to apply the Phillips ROI Methodology techniques to learning and performance solutions. This includes isolating the impact of your program on business measure improvements, converting those improvements to money, and calculating the ROI.

Why You Should Attend

  • Apply ROI techniques to measure the impact of learning and performance solutions in order to gain senior leadership buy-in.
  • Link your learning program objectives to business results.
  • Develop an evaluation plan for one of your own programs to improve your evaluation processes back on the job.

Who Should Attend
This program is for anyone in an organization who manages a training function or anyone responsible for determining the impact of learning and change interventions. The program teaches the skills of research and measurement that are necessary to effectively conduct impact analysis studies. This program can be beneficial even for those who have a strong research and measurement background.

ATD Education programs are designed primarily for learning professionals—trainers, instructional designers, and organizational development practitioners—but also greatly benefit anyone within an organization who is responsible for developing others, from managers to human resources specialists.

Facilitator
Patti Phillips

Registration:
ATD Member: US $1,295
Nonmember: US $1,495*

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“In addition to making the large conference feel smaller, I also gained some great tools and insight to take back to my team. It is almost a year later now, and I still break out my session workbook from time to time to reference project document templates or to consult the list of free resources and tools we compiled together.
- Crystal Downey, Senior Talent Systems and Learning Specialist