Luvvie Ajayi

Luvvie Ajayi is an award-winning author, speaker, and digital strategist who thrives at the intersection of comedy, technology, and activism.

Her book, I’m Judging You: The Do-Better Manual, was released to critical acclaim and became an instant New York Times bestseller. Luvvie’s ability to create content that makes people laugh heartily while thinking critically has been honed by 16 years of blogging. On her website, she covers everything from TV and movies to race, politics, and life’s random adventures.

She recently launched the Do-Better Academy (DBA), an e-school that focuses on teaching people how to thrive in business and their careers.

The University of Illinois alum is a sought-after speaker, host, and correspondent who leverages her background in marketing, communications, and new media. She has spoken on notable stages in the United States and abroad, including the Obama White House, MAKERS Conference, Pennsylvania Conference for Women, SXSW, and Social Media Week (Nigeria, South Africa), and her TEDWomen opening talk “Getting Comfortable with Being Uncomfortable” has received more than 4 million views since December 2017.

Using her background in marketing, communications, and new media, Luvvie created Awesomely Techie, a resource site for entrepreneurs, small-business owners, and others who want to use technology to make their work and personal lives more efficient.

The drive to leave the world better than she found it is the foundation of her work with The Red Pump Project, a nonprofit she co-founded with Karyn Brianne Lee. From March 2009 to 2018, Red Pump empowered and educated women and girls of color about HIV/AIDS. As executive director, Luvvie led the national organization’s work in driving conversation to decrease stigma associated with the HIV epidemic. Red Pump’s work earned them a Congressional Record from the U.S. House of Representatives and resolutions by the Illinois State Senate as well as the City Council of Chicago.

Friday, February 7, 11 a.m. -12 p.m.

Branding Like a Boss in the Digital Age

Your “brand” is what people say about you when you’re not in the room. Being active on social media has become a necessity in this increasingly digital world. This session will take the fear out of social media (and highlight its power) and give you the knowledge to tell the best story about who you are and what you do across platforms like Facebook, Twitter, and Instagram. Find out how to go from followers to fans and evangelists, while also highlighting the importance of building and maintaining profiles that inspire people to support your work, defend you when you’re not in the room, and cheer for you, even when you fall.