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Nurture a Learning Culture Using a Learner Experience Playbook

10 Feb 2022
Technology Strategy for Leaders
Director/Executive , Manager
Marketing and customer success have long been using playbooks to delight customers from the moment they inquire about a product, all the way to becoming an advocate. It is time that L&D creates a learning brand experience with every touchpoint using learner experience playbooks. Playbooks help L&D create its own brand aligned to the organization’s brand and allow L&D to flex solutions and integrate new technologies frictionless. During this session, you will learn about the elements of a learner experience playbook, its benefits, how you can tie it to an existing L&D framework, actionable steps on how to create your own L&D brand, and how to measure learner experience.

Application on the Job:

  • Explore learner experience playbooks as a tool to create consistent experiences across all learner touchpoints.
  • Discover different elements of learner experience playbooks and discuss how these apply to the L&D function.
  • Discuss options on how to measure learner experience in your organization.

Track: Technology Strategy for Leaders

Bianca Baumann, Director, Learning Experience - GP Strategies
Matt Donovan, Senior Vice President, Chief Learning and Innovation Officer - GP Strategies