When people think of YouTube, they might think of cat or music videos, or other featured entertainment. YouTube is also the second largest search engine and the home for many effective educational and instructional videos. These videos, which are created by smart and talented individuals, have a lot to teach us about video creation. During this session, you’ll learn from several of these individuals as the speaker weaves together actionable tips and advice for creating better instructional and how-to videos.

Application on the Job:

• Improve your video production skills.
• Discover how YouTube creators use information about their audiences.
• Focus on creating useful content that leads to successful outcomes.

Track: Platforms & Tools