Video can be a key tactic for training employees and customers, so it’s important that videos are engaging and helpful. This session focuses on viewers’ preferences for video and will look at multi-year research to provide insights into viewers’ preferences and behaviors for instructional and informational videos. In addition to covering the data, you’ll learn practical tips to help you create better and more effective videos.

Application on the Job:

• Discover why viewers typically stop watching videos and techniques to encourage viewers to keep watching.
• Receive a list of common interactions and elements that can be used to maintain viewer engagement.
• Gain insight on preferred video lengths and why they may not matter.