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An Advertiser’s Secrets to Compelling Learning Videos

09 Feb 2022
Platforms & Tools
Manager , Instructional Designer
With shortening employee attention spans and the need to “break through the clutter,” we need to think harder about creating memorable video content. Let’s look at a field that does this well: advertising. If marketers can create commercials that compel consumers to make purchases, why can’t we create effective training videos that ignite action?

Application on the Job:

  • Explore the strategic framework to use when creating a training video strategy.
  • Learn the essential design considerations.

Track: Technology Strategy for Leaders

 

Speakers
Danielle Wallace, Chief Learning Strategist - Beyond the Sky: Custom Learning