With shortening employee attention spans and the need to “break through the clutter,” we need to think harder about creating memorable video content. Let’s look at a field that does this well: advertising. If marketers can create commercials that compel consumers to make purchases, why can’t we create effective training videos that ignite action?

Application on the Job:

• Explore the strategic framework to use when creating a training video strategy.
• Learn the essential design considerations.

Track: Technology Strategy for Leaders