An Advertiser’s Secrets to Compelling Learning Videos
09 Feb 2022
Platforms & Tools
Manager , Instructional Designer
With shortening employee attention spans and the need to “break through the clutter,” we need to think harder about creating memorable video content. Let’s look at a field that does this well: advertising. If marketers can create commercials that compel consumers to make purchases, why can’t we create effective training videos that ignite action?
Application on the Job:
- Explore the strategic framework to use when creating a training video strategy.
- Learn the essential design considerations.
Track: Technology Strategy for Leaders