Rapid Video Development for Learning Certificate

Produce quality video quickly, affordably, and with confidence.

Talent development professionals are increasingly called on to create video content that extends learning beyond the classroom as well as to introduce more learning resources into classroom training. This course illuminates how to use consumer-level equipment to create engaging video that looks professional and reinforces learning. Drawing on both media psychology and learning theory, the course takes you through a step-by-step planning process for structuring learner-centered didactic video. Plan a storyboard and write an engaging script, learn the video production process, streamline production to turn out video faster, effectively use a camera and compose shots, and edit video..

In this hands-on and interactive workshop, based on ATD's bestselling book, Rapid Video Development for Trainers by Jonathan Halls, participants will have the opportunity to create actual learning videos using the camera provided in the program.

This is a two-day face-to-face learning event in which participants bring their laptops. ATD will provide a lightweight digital camera, tripod, and microphone for you to use in small groups. To learn more about the format and equipment requirements for this workshop, click here.

The Rapid Video Development Certificate runs February 4-5, 2019. The workshop begins promptly at 8:30 a.m. and ends at 4:30 p.m. each day.

Learning Objectives

After the workshop, participants will be able to:

  • Explain how video works as a communication method in relation to learning content.
  • Understand how human cognition and adult learning theory apply to media content.
  • Plan and structure a didactic video so the content is quick and easy to understand.
  • Draw a video production storyboard that blocks out each shot size and camera position.
  • Write a video script that follows the conventions of "writing to picture."
  • Create a production plan that includes logistics review, shot plan, responsibility chart, and risk assessment.
  • Shoot video on a consumer-level camera with manual functionality.
  • Cut shots together using a storyboard or timeline video editor and add appropriate message layers.
  • Publish final video in a format appropriate to your distribution platform.


This program is for learning professionals who need to make video content for use in the classroom, online, or on mobile platforms, along with those who are considering video as a skill to add to their professional toolkits.

Program Topics

Click here to view the Participant Guide Table of Contents.


Jonathon Halls has a hybrid professional background that spans corporate learning and professional media. In fact, he's been working in and teaching media for the past twenty years. Formerly, he headed up the BBC's prestigious television, radio ops, and new media training department in London. He now teaches at George Washington University and operates a leadership and communication training company in Washington, D.C. Jonathan has bachelor's and master's degrees in adult learning. He has worked as a media executive, journalist, communications manager, and talk show host. He has taught multimedia to thousands of people around the world including in television, radio, newspaper, healthcare, and retail companies, as well as the federal government. His strength is drawing on both a rigorous academic background in adult learning and professional media expertise, forged at some of the world's leading media companies.


  • Earn 1.4 Continuing Education Units (CEUs) upon successfully completing this program. 
  • This program may be eligible for up to 14 CPLP recertification points. 
  • This program may be eligible for up to 14 APTD recertification points. 
  • This program has been pre-approved for 14 (General) recertification credit hours toward PHR, SPHR, and GPHR recertification through the HR Certification Institute. 
  • This program is valid for 14 PDCs for the SHRM-CP or SHRM-SCP. For more information about certification or recertification, please visit www.shrm.org/certification.

Registration Fees

ATD Member: US $1,495
Nonmember: US $1,695*

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The registration fee includes all course materials and is separate from general conference registration fees.

For additional information on this program, please contact ATD Customer Care at customercare@td.org or 703.683.8100.