2023 Agenda

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Who Are You Training? Learner Persona Development, Design, and Implementation

Feb 08, 2023
Around the globe, businesses use personas in a variety of ways, but learning and development teams rarely use them. This is a missed opportunity because a deep understanding of a target audience is fundamental to creating exceptional learning experiences. In this session, you will learn how to research, develop, design, and implement learner personas into your team. You will leave with an example persona and a template so you can create personas for your organization when you’re back on the job.
  • Bring your own device. ATD will not provide devices for attendees to use during this interactive session.
Zakariah Rittenhouse, Senior Learning Experience Design Lead - Braze

Application on the Job 1

Determine who the learners in your organization are and understand what motivates them to learn.

Application on the Job 2

Design your own learner persona based on persona research best practices.

Application on the Job 3

Implement a learner persona strategy in your organization.

Target Audience

Instructional Designer

Attendee Level

New Practitioner (Attendee has little to no experience in this subject matter)

Session Type


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