Ask us to take a 30-minute training, and we cringe and watch the clock. Go on TikTok and 30 minutes feels like five. There is a lot for us to learn from TikTok creators. They create content that is "bingeable" but also focused, engaging, and motivating that keeps us scrolling for more. This is what we want. We want to create content that will change behavior and keep our learners wanting to participate in our next learning experience. In this session, learn what makes a TikTok video viral and keeps viewers coming back for more, and then apply those findings to your next learning experience. You will walk out of this session with recommendations to take your content from a snoozefest to a binge session.